Nationwide x Shelter
D&AD New Blood 2018
We talk about the housing crisis, but we rarely hear about social housing and how it's being torn apart by regeneration. There's one person that can do something about it: the Housing Minister. The aim of the campaign is to make him feel what it's like to be kicked out of your home so they can knock it down and build posh apartments for those on the highest wage. He needs to know how every decision he makes has an impact on many lives.
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Credits
Ad School: School of Communication Arts 2.0
Student: Gnome
Dean: Marc Lewis
Mentor: Pete Cain
Mentor: Caroline Hampstead
Mentor: Ian Hands