Herbal Essences
Flaunt it
Herbal Essences wanted to transform their brand from notoriously cheeky into a mature and sassy empowerment brand. So we created ‘Flaunt the hair mama nature gave ya’. Using a mix of CGI and sass, we made Mother Nature undeniably powerful. It lead to it being P&G’s best preforming ad in Europe in the last 5 years.
Credits
Agency: Mr. President
ECD: Jon Gledstone
Creative: Gnome
Senior Producer: Emma Leach
Producer: Hananha Willers
Head of Design: James Andrews
Designer: Alice Kumagami
Designer: Hannah Neville
Head of Planning: Kenny Nicholson
Planner: Kayley Almond
Account Director: Ben James
Account Manager: Vicky Mockler
Editorial: tenthree
Editor: Rebecca Luff
Sound: 750mph
Editorial: Mark Hellaby
Production: The Mill
Director: Melody Maker
Executive Producer: Josh Davies
Producer: Terri Wood
DOP: Ed Gibbs
Head of Production: Lizzie Wafer
Hair + Makeup: Robert Frampton
Art Director: Bon Walsh
Post Production / VFX: The Mill
Producer: Aoife Fitzgerald
2D Lead: Jörg Schulz-Gerchow
Animation Lead: Tom Templeman
Colourist: Tom Mangham