Care Leaver Covenant
Care Leavers Wanted
The Care Leaver Covenant provides additional support to young people aged 16-25 who have been in the care system. We were tasked to create an OOH campaign that targeted these care leavers.
’Care Leavers Wanted’ flips the script, making them feel wanted for the first time in their lives since being put into care. In partnership with JCDecaux’s community channel, we spread are message across the country.
Credits
Agency: The Raised Eyebrow Society
ECD: Pete Cain
Design: Justin Shill
Senior Creative: Gnome